About us

Caliin Beauty is a Canadian brand specializing in root touch-up permanent hair color designed to cover gray roots. The company has developed an innovative, patent-protected concept that combines permanent hair color with a unique application method for small, targeted root touch-ups. Its flagship product, Roots Touch & Cover, provides 24 applications in one kit.

Founded by Yael Lev, Caliin Beauty was created through years of hands-on research and product development in the beauty industry. Her deep understanding of hair color technology and consumer needs led to the creation of Roots Touch & Cover (24 applications in one kit), a root touch-up permanent hair color solution designed for small, targeted applications.

At Caliin Beauty, we focus on delivering advanced, targeted hair color solutions that give women full control over how, when, and where they color their hair, with professional, salon-quality results at home.